Seylan Bank won two Gold awards at the first SLIM Digis 2019, which was organized by the Sri Lanka Institute of Marketing.
Seylan Bank won two Gold awards at the first SLIM Digis 2019, which was organized by the Sri Lanka Institute of Marketing. The SLIM Digis is aimed at recognising Sri Lanka’s best digital marketing work, innova- tion, talent, and identifying the region’s emerging influence on the global digital industry. Seylan Bank’s ‘How to bal- ance your Baba’ was developed Seylan Bank wins at SLIM Digis 2019 to promote the Bank’s Travel the Island credit cards cam- paign, which received two Gold awards; Banking, Finance and Insurance Category, as well as best use of Branded Content. The Bank promoted this campaign purely on social media.
Commenting on the achieve- ment, Gamika De Silva, Head of Marketing and Sales of Seylan Bank said, “We are privileged and proud as the only bank to have won two gold awards at the very first SLIM Digis this year. Our marketing philosophy is to make great impact with whatever the com- munications we do, and our team of passionate marketers always strive to look beyond the norms, offering something new. ‘The Travel the Island campaign’ was ideated and executed in this regard to- gether with Gehan Blok and Dino Corera, and these awards speak of the efforts and think- ing we have put in together in offering something new for our valued consumers and for the industry as well. I would like to dedicate this success to Seylan Family, who worked tirelessly in bringing these awards home.”