Credit and debit card holders of the Commercial Bank have redeemed accumulated rewards points to the value of 150 million rupees, taking the Bank’s Max Loyalty Rewards program past a significant milestone. To com- memorate the landmark achieve- ment, the Bank has introduced additional features to the loyalty program including an e-vouch- er facility for the convenience of customers and additional dis- counts when redeeming the ComBank Max Loyalty points with merchants. The Bank said a dedicated website launched in 2018 for loyalty customers has played a pivotal role in helping the Bank reach this remarkable milestone in redemption value. The website enables tracking and redeeming of points accumulated under the Max Loyalty Rewards program and was promoted as a con- venient way for Commercial Bank card users to earn, track and redeem their loyalty points. The website at maxrewards. combank.net/ provides access to products and services with mer- chant partners around the world in a number of categories includ- ing more than 900 airlines, over 650,000 hotels across the world, car rentals in over 150 countries, online shopping and more. Customers could choose to redeem their points and decide on a host of redemption options. Additionally, there are over 100 Sri Lankan merchants, inclusive of clothing, accessories and electronics retailers, restaurants, bookshops, car care providers as well as supermarkets. Once customers select a mer- chant, they can redeem points and apply for physical vouchers or e-Vouchers from selected merchants present at more than 1000 locations available. The program is held in part- nership with Gift Management Asia, which operates one of the leading global networks of loy- alty programs, the Bank said.
