Business Today

business-today-logo
SUBSCRIPTION
ADVERTISE
Menu
  • Home
  • Issues
    • 1996 to 1999
      • 1996
        • May 1996
        • June 1996
        • July 1996
        • August 1996
        • September 1996
        • October 1996
        • November 1996
        • December 1996
      • 1997
        • January 1997
        • FEBRUARY 1997
        • March 1997
        • April 1997
        • May 1997
        • June 1997
        • July 1997
        • August 1997
        • September 1997
        • October 1997
        • November 1997
        • December 1997
    • 2000 to 2009
      • 2006
        • January 2006
        • February 2006
        • March 2006
        • April 2006
        • May 2006
        • June 2006
        • July 2006
        • August 2006
        • September 2006
        • October 2006
        • November 2006
        • December 2006
      • 2007
        • January 2007
        • February 2007
        • March 2007
        • April 2007
        • May 2007
        • July 2007
        • June 2007
        • August 2007
        • September 2007
        • October 2007
        • November 2007
        • December 2007
      • 2008
        • January 2008
        • February 2008
        • March 2008
        • May 2008
        • April 2008
        • June 2008
        • July 2008
        • August 2008
        • September 2008
        • November 2008
        • October 2008
        • December 2008
      • 2009
        • January 2009
        • February 2009
        • March 2009
        • April 2009
        • May 2009
        • June 2009
        • July 2009
        • August 2009
        • September 2009
        • October 2009
        • November 2009
        • December 2009
    • 2010 to 2019
      • 2010
        • January 2010
        • February 2010
        • March 2010
        • April 2010
        • May 2010
        • June 2010
        • July 2010
        • August 2010
        • September 2010
        • October 2010
        • November 2010
        • December 2010
      • 2011
        • January 2011
        • February 2011
        • March 2011
        • April 2011
        • May 2011
        • June 2011
        • July 2011
        • August 2011
        • September 2011
        • October 2011
        • November 2011
        • December 2011
      • 2012
        • January 2012
        • February 2012
        • March 2012
        • April 2012
        • May 2012
        • June 2012
        • July 2012
        • August 2012
        • September 2012
        • October 2012
        • November 2012
        • December 2012
      • 2013
        • January 2013
        • February 2013
        • March 2013
        • April 2013
        • May 2013
        • June 2013
        • July 2013
        • August 2013
        • September 2013
        • October 2013
        • November 2013
        • December 2013
      • 2014
        • January 2014
        • February 2014
        • March 2014
        • April 2014
        • May 2014
        • June 2014
        • July 2014
        • August 2014
        • September 2014
        • October 2014
        • November 2014
        • December 2014
      • 2015
        • January 2015
        • February 2015
        • March 2015
        • April 2015
        • May 2015
        • June 2015
        • July 2015
        • August 2015
        • September 2015
        • October 2015
        • November 2015
        • December 2015
      • 2016
        • January 2016
        • February 2016
        • March 2016
        • April 2016
        • May 2016
        • June 2016
        • July 2016
        • August 2016
        • September 2016
        • October 2016
        • November 2016
        • December 2016
      • 2017
        • January 2017
        • February 2017
        • March 2017
        • April 2017
        • May 2017
        • June 2017
        • July 2017
        • August 2017
        • September 2017
        • October 2017
        • November 2017
        • December 2017
      • 2018
        • January 2018
        • February 2018
        • March 2018
        • April 2018
        • May 2018
        • August 2018
        • June 2018
        • July 2018
        • September 2018
        • October 2018
        • November 2018
        • December 2018
      • 2019
        • January 2019
        • February 2019
        • March 2019
        • April 2019
        • May 2019
        • June 2019
        • July 2019
        • August 2019
        • September 2019
        • October 2019
        • November 2019
        • December 2019
    • 2020 to 2025
      • 2020
        • January 2020
        • February 2020
        • March 2020
        • April 2020
        • May 2020
        • June 2020
        • July 2020
        • August 2020
        • September 2020
        • October 2020
        • November 2020
        • December 2020
      • 2021
        • September 2021
        • October 2021
      • 2022
        • January 2022
        • February 2022
        • March 2022
        • April 2022
        • May 2022
        • June 2022
        • July 2022
        • August 2022
        • September 2022
        • October 2022
        • December 2022
      • 2023
        • January 2023
        • February 2023
        • March 2023
        • April 2023
        • May 2023
        • June 2023
        • July 2023
        • August 2023
        • September 2023
        • October 2023
        • November 2023
        • December 2023
      • 2024
        • January 2024
        • February 2024
        • March 2024
        • April 2024
        • May 2024
        • June 2024
        • July 2024
        • August 2024
        • September 2024
        • October 2024
        • November 2024
        • December 2024
      • 2025
        • January 2025
        • February 2025
        • March 2025
        • April 2025
        • May 2025
        • June 2025
        • July 2025
        • August 2025
        • September 2025
        • October 2025
        • November 2025
        • December 2025
  • About Us
  • BT Awards
    • BT Top 40
      • Business Today Top 40 2021 – 2022
    • BT Top 30
      • Business Today Top 30 2015 – 2016
      • Business Today Top 30 2016 – 2017
      • Business Today Top 30 2017 – 2018
      • Business Today Top 30 2018 – 2019
    • BT Top 25
      • Business Today Top 25 2011 – 2012
      • Business Today Top 25 2012 – 2013
      • Business Today Top 25 2013 – 2014
      • Business Today Top 25 2014 – 2015
    • BT Top 20
      • Business Today Top 20 2009 – 2010
      • Business Today Top 20 2010 – 2011
    • BT Top 10
      • Business Today Top 10 2008 – 2009
      • Business Today Top 10 2007 – 2008
      • Business Today Top 10 2006 – 2007
      • Business Today Top 10 2005 – 2006
      • Business Today Top 10 2003 – 2004
      • Business Today Top 10 2000 – 2001
      • Business Today Top 10 1999 – 2000
      • Business Today Top 10 1997 – 1998
      • Business Today Top 10 1996 – 1997
      • Business Today Top 10 1995 – 1996
  • Digital Subscription
  • Digital Copy
Facebook Instagram
business-today-logo
Menu
  • Home
  • Issues
    • 1996 to 1999
      • 1996
        • May 1996
        • June 1996
        • July 1996
        • August 1996
        • September 1996
        • October 1996
        • November 1996
        • December 1996
      • 1997
        • January 1997
        • FEBRUARY 1997
        • March 1997
        • April 1997
        • May 1997
        • June 1997
        • July 1997
        • August 1997
        • September 1997
        • October 1997
        • November 1997
        • December 1997
    • 2000 to 2009
      • 2006
        • January 2006
        • February 2006
        • March 2006
        • April 2006
        • May 2006
        • June 2006
        • July 2006
        • August 2006
        • September 2006
        • October 2006
        • November 2006
        • December 2006
      • 2007
        • January 2007
        • February 2007
        • March 2007
        • April 2007
        • May 2007
        • July 2007
        • June 2007
        • August 2007
        • September 2007
        • October 2007
        • November 2007
        • December 2007
      • 2008
        • January 2008
        • February 2008
        • March 2008
        • May 2008
        • April 2008
        • June 2008
        • July 2008
        • August 2008
        • September 2008
        • November 2008
        • October 2008
        • December 2008
      • 2009
        • January 2009
        • February 2009
        • March 2009
        • April 2009
        • May 2009
        • June 2009
        • July 2009
        • August 2009
        • September 2009
        • October 2009
        • November 2009
        • December 2009
    • 2010 to 2019
      • 2010
        • January 2010
        • February 2010
        • March 2010
        • April 2010
        • May 2010
        • June 2010
        • July 2010
        • August 2010
        • September 2010
        • October 2010
        • November 2010
        • December 2010
      • 2011
        • January 2011
        • February 2011
        • March 2011
        • April 2011
        • May 2011
        • June 2011
        • July 2011
        • August 2011
        • September 2011
        • October 2011
        • November 2011
        • December 2011
      • 2012
        • January 2012
        • February 2012
        • March 2012
        • April 2012
        • May 2012
        • June 2012
        • July 2012
        • August 2012
        • September 2012
        • October 2012
        • November 2012
        • December 2012
      • 2013
        • January 2013
        • February 2013
        • March 2013
        • April 2013
        • May 2013
        • June 2013
        • July 2013
        • August 2013
        • September 2013
        • October 2013
        • November 2013
        • December 2013
      • 2014
        • January 2014
        • February 2014
        • March 2014
        • April 2014
        • May 2014
        • June 2014
        • July 2014
        • August 2014
        • September 2014
        • October 2014
        • November 2014
        • December 2014
      • 2015
        • January 2015
        • February 2015
        • March 2015
        • April 2015
        • May 2015
        • June 2015
        • July 2015
        • August 2015
        • September 2015
        • October 2015
        • November 2015
        • December 2015
      • 2016
        • January 2016
        • February 2016
        • March 2016
        • April 2016
        • May 2016
        • June 2016
        • July 2016
        • August 2016
        • September 2016
        • October 2016
        • November 2016
        • December 2016
      • 2017
        • January 2017
        • February 2017
        • March 2017
        • April 2017
        • May 2017
        • June 2017
        • July 2017
        • August 2017
        • September 2017
        • October 2017
        • November 2017
        • December 2017
      • 2018
        • January 2018
        • February 2018
        • March 2018
        • April 2018
        • May 2018
        • August 2018
        • June 2018
        • July 2018
        • September 2018
        • October 2018
        • November 2018
        • December 2018
      • 2019
        • January 2019
        • February 2019
        • March 2019
        • April 2019
        • May 2019
        • June 2019
        • July 2019
        • August 2019
        • September 2019
        • October 2019
        • November 2019
        • December 2019
    • 2020 to 2025
      • 2020
        • January 2020
        • February 2020
        • March 2020
        • April 2020
        • May 2020
        • June 2020
        • July 2020
        • August 2020
        • September 2020
        • October 2020
        • November 2020
        • December 2020
      • 2021
        • September 2021
        • October 2021
      • 2022
        • January 2022
        • February 2022
        • March 2022
        • April 2022
        • May 2022
        • June 2022
        • July 2022
        • August 2022
        • September 2022
        • October 2022
        • December 2022
      • 2023
        • January 2023
        • February 2023
        • March 2023
        • April 2023
        • May 2023
        • June 2023
        • July 2023
        • August 2023
        • September 2023
        • October 2023
        • November 2023
        • December 2023
      • 2024
        • January 2024
        • February 2024
        • March 2024
        • April 2024
        • May 2024
        • June 2024
        • July 2024
        • August 2024
        • September 2024
        • October 2024
        • November 2024
        • December 2024
      • 2025
        • January 2025
        • February 2025
        • March 2025
        • April 2025
        • May 2025
        • June 2025
        • July 2025
        • August 2025
        • September 2025
        • October 2025
        • November 2025
        • December 2025
  • About Us
  • BT Awards
    • BT Top 40
      • Business Today Top 40 2021 – 2022
    • BT Top 30
      • Business Today Top 30 2015 – 2016
      • Business Today Top 30 2016 – 2017
      • Business Today Top 30 2017 – 2018
      • Business Today Top 30 2018 – 2019
    • BT Top 25
      • Business Today Top 25 2011 – 2012
      • Business Today Top 25 2012 – 2013
      • Business Today Top 25 2013 – 2014
      • Business Today Top 25 2014 – 2015
    • BT Top 20
      • Business Today Top 20 2009 – 2010
      • Business Today Top 20 2010 – 2011
    • BT Top 10
      • Business Today Top 10 2008 – 2009
      • Business Today Top 10 2007 – 2008
      • Business Today Top 10 2006 – 2007
      • Business Today Top 10 2005 – 2006
      • Business Today Top 10 2003 – 2004
      • Business Today Top 10 2000 – 2001
      • Business Today Top 10 1999 – 2000
      • Business Today Top 10 1997 – 1998
      • Business Today Top 10 1996 – 1997
      • Business Today Top 10 1995 – 1996
  • Digital Subscription
  • Digital Copy
business-today-logo
Menu
  • Home
  • Issues
    • 1996 to 1999
      • 1996
        • May 1996
        • June 1996
        • July 1996
        • August 1996
        • September 1996
        • October 1996
        • November 1996
        • December 1996
      • 1997
        • January 1997
        • FEBRUARY 1997
        • March 1997
        • April 1997
        • May 1997
        • June 1997
        • July 1997
        • August 1997
        • September 1997
        • October 1997
        • November 1997
        • December 1997
    • 2000 to 2009
      • 2006
        • January 2006
        • February 2006
        • March 2006
        • April 2006
        • May 2006
        • June 2006
        • July 2006
        • August 2006
        • September 2006
        • October 2006
        • November 2006
        • December 2006
      • 2007
        • January 2007
        • February 2007
        • March 2007
        • April 2007
        • May 2007
        • July 2007
        • June 2007
        • August 2007
        • September 2007
        • October 2007
        • November 2007
        • December 2007
      • 2008
        • January 2008
        • February 2008
        • March 2008
        • May 2008
        • April 2008
        • June 2008
        • July 2008
        • August 2008
        • September 2008
        • November 2008
        • October 2008
        • December 2008
      • 2009
        • January 2009
        • February 2009
        • March 2009
        • April 2009
        • May 2009
        • June 2009
        • July 2009
        • August 2009
        • September 2009
        • October 2009
        • November 2009
        • December 2009
    • 2010 to 2019
      • 2010
        • January 2010
        • February 2010
        • March 2010
        • April 2010
        • May 2010
        • June 2010
        • July 2010
        • August 2010
        • September 2010
        • October 2010
        • November 2010
        • December 2010
      • 2011
        • January 2011
        • February 2011
        • March 2011
        • April 2011
        • May 2011
        • June 2011
        • July 2011
        • August 2011
        • September 2011
        • October 2011
        • November 2011
        • December 2011
      • 2012
        • January 2012
        • February 2012
        • March 2012
        • April 2012
        • May 2012
        • June 2012
        • July 2012
        • August 2012
        • September 2012
        • October 2012
        • November 2012
        • December 2012
      • 2013
        • January 2013
        • February 2013
        • March 2013
        • April 2013
        • May 2013
        • June 2013
        • July 2013
        • August 2013
        • September 2013
        • October 2013
        • November 2013
        • December 2013
      • 2014
        • January 2014
        • February 2014
        • March 2014
        • April 2014
        • May 2014
        • June 2014
        • July 2014
        • August 2014
        • September 2014
        • October 2014
        • November 2014
        • December 2014
      • 2015
        • January 2015
        • February 2015
        • March 2015
        • April 2015
        • May 2015
        • June 2015
        • July 2015
        • August 2015
        • September 2015
        • October 2015
        • November 2015
        • December 2015
      • 2016
        • January 2016
        • February 2016
        • March 2016
        • April 2016
        • May 2016
        • June 2016
        • July 2016
        • August 2016
        • September 2016
        • October 2016
        • November 2016
        • December 2016
      • 2017
        • January 2017
        • February 2017
        • March 2017
        • April 2017
        • May 2017
        • June 2017
        • July 2017
        • August 2017
        • September 2017
        • October 2017
        • November 2017
        • December 2017
      • 2018
        • January 2018
        • February 2018
        • March 2018
        • April 2018
        • May 2018
        • August 2018
        • June 2018
        • July 2018
        • September 2018
        • October 2018
        • November 2018
        • December 2018
      • 2019
        • January 2019
        • February 2019
        • March 2019
        • April 2019
        • May 2019
        • June 2019
        • July 2019
        • August 2019
        • September 2019
        • October 2019
        • November 2019
        • December 2019
    • 2020 to 2025
      • 2020
        • January 2020
        • February 2020
        • March 2020
        • April 2020
        • May 2020
        • June 2020
        • July 2020
        • August 2020
        • September 2020
        • October 2020
        • November 2020
        • December 2020
      • 2021
        • September 2021
        • October 2021
      • 2022
        • January 2022
        • February 2022
        • March 2022
        • April 2022
        • May 2022
        • June 2022
        • July 2022
        • August 2022
        • September 2022
        • October 2022
        • December 2022
      • 2023
        • January 2023
        • February 2023
        • March 2023
        • April 2023
        • May 2023
        • June 2023
        • July 2023
        • August 2023
        • September 2023
        • October 2023
        • November 2023
        • December 2023
      • 2024
        • January 2024
        • February 2024
        • March 2024
        • April 2024
        • May 2024
        • June 2024
        • July 2024
        • August 2024
        • September 2024
        • October 2024
        • November 2024
        • December 2024
      • 2025
        • January 2025
        • February 2025
        • March 2025
        • April 2025
        • May 2025
        • June 2025
        • July 2025
        • August 2025
        • September 2025
        • October 2025
        • November 2025
        • December 2025
  • About Us
  • BT Awards
    • BT Top 40
      • Business Today Top 40 2021 – 2022
    • BT Top 30
      • Business Today Top 30 2015 – 2016
      • Business Today Top 30 2016 – 2017
      • Business Today Top 30 2017 – 2018
      • Business Today Top 30 2018 – 2019
    • BT Top 25
      • Business Today Top 25 2011 – 2012
      • Business Today Top 25 2012 – 2013
      • Business Today Top 25 2013 – 2014
      • Business Today Top 25 2014 – 2015
    • BT Top 20
      • Business Today Top 20 2009 – 2010
      • Business Today Top 20 2010 – 2011
    • BT Top 10
      • Business Today Top 10 2008 – 2009
      • Business Today Top 10 2007 – 2008
      • Business Today Top 10 2006 – 2007
      • Business Today Top 10 2005 – 2006
      • Business Today Top 10 2003 – 2004
      • Business Today Top 10 2000 – 2001
      • Business Today Top 10 1999 – 2000
      • Business Today Top 10 1997 – 1998
      • Business Today Top 10 1996 – 1997
      • Business Today Top 10 1995 – 1996
  • Digital Subscription
  • Digital Copy

Mid -Air Adventures

by
Reading Time: 5 mins read
0
Share on Twitter
PDF Button

Michael Crichton is well known to Sri Lankans as the author of Jurassic Park, one of the most successful movies ever made. In his latest book, Airframe, Crichton moves away from pre- historic dinosaurs to events which are up in the air- to be more precise, air travel. He deals with an issue which is very topical to Sri Lanka, with planes from our Airforce being casualties like kites on the Galle Face Green.

It is a book which any frequent air traveller should read because under Sri Lanka’s new laws for air tickets introduced in January, the traveller now has only a choice of airline as all tickets to destinations are basically the same. But which airline has better safety precautions, better security cheeks? These are important questions one should ask before one gets on board, as one’s life is at stake. I read the book in mid-March travelling between Colombo and London, but I would not recommend such an exercise to infrequent travellers, who may be disturbed by the slightest vibration or turbulence. It is best read while on the ground rather than at 35,000 feet above sea level.

The plot of Airframe looks simple with a plane from Hong Kong enroute to USA affected by turbulence. The pilot radios ahead nonchalantly and asks for 40 ambulances to be kept ready on the tarmac to take the injured. The air traffic controller cannot believe his ears, but obliges.

The plane lands with 3 dead passengers and 56 injured. What happened on that plane? This is the question all want an answer for. Did the slats extend in flight? Did the thrust reverses deploy? Did the autopilot take over because it thought the pilot had erred? Was the pilot battling for control while the computer systems tried to take over? Crichton unwittingly makes the reader wonder whether this is a story of a modern day Computer Hal.

There are fascinating details to be learnt about planes in the book. We learn that each plane has over a million parts which must function simultaneously. When crashes or has an accident, the first question which is asked is where is the black box? The cockpit voice recorder (CVR) and the digital flight data recorder (DFDR), store details of the behaviour of the plane. A modern DFDR records eighty separate flight parameters every second of the flight. The black box is the size of a shoe box with tough housing to resist any crash impact.

The plot becomes exciting because there are many side shows. The aircraft company is trying to sell planes to China, the workers of the company are worried that the management is surreptitiously trying to give the Chinese the details of the wing, which could mean that they will be unemployed if the Chinese learn how to make the sophisticated aircraft. Meanwhile, the pilot and crew of the illfated plane have flown home and are not available for comment. Any indication that the experienced pilot had been responsible for the accident would jeopardize Trans Pacific’s (the airline company) relations and may lead to the cancellation of 12 planes on order. They already have 10 in service.

One learns frightening things too. For instance, a US Air flight which crashed in Charlotte because the engineers when refixing a computer did not push it far enough and there was a loose connection. Result: it worked by fits and starts. There are other issues raised in the book which are of relevance. The aircraft company builds the plane but the airlines in order to cut costs ask for different engines. In Crichton’s book, the rotor of one engine of a plane

bursts into flames on take-off on the runway but luckily all 270 passengers escape. The natural tendency is to blame the plane but it is revealed that the engineers had advised them against fixing the type of engine the airline wanted but the warning was not heeded.

As one air plane manufacturing company executive states, ‘we build the plane and then install the brand of engine the customer selects. Just the way you can put any one of the several brands of tyres on your car. But if Michelin makes a batch of bad tyres and they blow out that’s not Ford’s fault. If you let your tyres go bald and get in an accident, that’s not Ford’s fault. And it’s exactly the same with us.” So, who is to blame if there is a problem on the plane and lives are lost?

Crichton also gives an insight into Board Room battles in big American companies as one executive tries to outdo the boss in order to impress the Board he can do a better job.

But beyond this there is another important aspect highlighted by the author- the power of the media and that truth is sometimes a casualty when young journalists want only a story to cover themselves in glory. Crichton, who is a film director and the creator of the hit TV series, ER, knows the power of media. He uses the book to hit out at journalists hiding under the protection of the First Amendment of the US Constitution and who go to extremes to hide their sins and manipulations. Crichton points out that the fairness doctrine of the US, under which equal time must be provided, was scrapped by the great communicator, President Reagan. He says that a few years after passing the First Amendment, Thomas Jefferson was one of the first to complain about how inaccurate and unfair the press was.

As John Marder, the Chief Operating Officer of Norton Aircraft, the airplane company says, ‘we are not talking about 200 years ago. And we are not talking about a few nasty editorials in Colonial newspapers. We are talking about a TV show with compelling images that goes instantly to 40 to 50 million people, a sizeable percentage of the whole country and murders our reputation.’

He takes a swipe at TV. A PR executive briefs the spokesperson of the aircraft company before she appears in an interview with a top TV news personality. She advises, ‘a lot of people complain that TV lacks focus. But that’s the nature of the medium. TV is not about information at all. Information is active, engaging. TV is passive. Information is disinterested, objective. TV is emotional. It is entertainment. Whatever he says, however he acts, in truth Martin(the TV interviewer) has absolutely no interest in you, or your company, or your airplane. He is paid to exercise his own reliable talent: provoking people, getting them to make an emotional outburst, to lose their temper, to say something outrageous. He doesn’t really want to know about airplanes. He wants a media moment.’

As the events unfold one is reminded of Samuel Taylor Coleridge’s masterpiece, “The Ancient Mariner.’ One event leads to another and everything else is forgotten. There are technical aspects. dealt with in detail in the book but Crichton’s expertise is shown by the fact that it does not bore the reader but instead gets him involved in finding out what happened on board that plane.

He gets his revenge at the end, with TV coming off second best. It is tense and gripping till the end and the reason why the plane behaved the way it did as revealed in the final chapter of the book shows why Crichton is a best selling author.

Related Posts

April 1997

From a Forerunner to a Leader

April 1997

Business As Usual

April 1997

Building A Winning Team

business-today-logo

Location

20-2/1 Lauries Place Facing R A de Mel Mawatha Colombo 04.

Contact

+94 715 134 134

Email

info@btoptions.com

© 2023 BT Options. All Rights Reserved.