Fashion Statement ’06

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In keeping with their outreach initiative “Water with is their Life” to outreach provide safe drinking water for those most in need, Brandix – Sri Lanka’s single largest exporter, committed to be the main sponsor of Fashion Statement ’06, the proceeds from this fashion show will be directed to a project related to water. Reebok India is partnering Brandix in this initiative. At Brandix, a central corporate theme directs the overall community reach activities in a more focused approach to derive maximum benefit to the communities they operate within. The theme, ‘Water is Life’ is a long term and ongoing commitment focusing on increasing the availability of water and provision of safe drink­ing water to those most in need. In addition to construction of desalina­tion units, many other initiatives are undertaken within this unique theme such as establishment of a Training Centre for Water Management & Conservation and a centre for Disaster Mitigation and Management together with the Water Resources Board, commissioning of tube wells in drought affected areas. In the immediate aftermath of the Tsunami, the Brandix/Water Resources Board Disaster Mitigation and Management Centre, deployed teams to all six districts and cleaned over 5000 wells. Most recently, Brandix commis­sioned a desalination plant for the peo­ple of Rajapakshapura. Located in the vicinity of one of Brandix’ largest casu­alwear manufacturing plants, over 450 families will now have access to free, pure drinking water for the first time in the history of this village. The desali­nation plant which was installed at a cost of over Rs 4 million was commis­sioned in the presence of Hon Jeyaraj Fernandopulle, Minister ofTrade, Com­merce, Consumer Affairs and Hig Ya’fS..”Wrth both the incidence and severity of drought increasing in frequency and scale, the lack of water has become a national crisis” commented Feroz Omar-Director/Brandix Lanka. “Brandix is committed to mitigate the situation through a concerted effort in facilitat­ing the provision of drinking water to as many needy communities as pos­sible” he added.