Singer at SLIM-Nielsen Peoples Awards
Singer Sri Lanka celebrated their 11th consecutive win as Sri Lanka's Popular Brand at the latest edition of the SLIM-Nielsen Peoples Awards.
In a repeat of last year's success, the company also won the the award for Youth Brand of the Year, Consumer Durables - Brand of the Year and subsequently rounded off the gala night by winning the coveted SLIM-Nielsen People's Brand of the Year - 2017 awards.
Organised by the Sri Lanka Institute of Marketing (SLIM), the SLIM-Nielsen Peoples Awards allows the general public to name a host of their favourite brands, advertisements, personalities, films and teledramas among other entities, which have made a significant impression during the past year. No individual or company can apply for the recognition themselves and they must be nominated by the public. This paves the way in a true reflection of the views of the public. A comprehen-sive survey is carried out for this purpose with randomly selected males and females between the ages of 18 to 50 years being interviewed in all 25 districts. The data was captured through face-to-face interviews using a structured questionnaire by Nielsen Field Research Officers.
Commenting on the award, Asoka Pieris, CEO of Singer Sri Lanka Group, stated, "We are greatly honoured and also thankful to the people across Sri Lanka for continuing to believe in the Singer brand not just for one year but for 11 consecutive years." Pieris added, "The close bonds the company has built with the general public through engagement via social service programmes, sports sponsorships and sup-port given to the various causes and events organised by the people have also con-tributed to this success."